A feasibility study to assess the implementation of a modified commercial strategy to strengthen the sustainability of small alpine destinations

A new commercial strategy to help smaller alpine destinations better optimize profits is proposed, incorporating levels of coopetition deemed acceptable by influencing stakeholders. Recent studies have analysed the competitiveness of different size destinations in Switzerland and suggested new pricing models, but have not evaluated how these might be effectively deployed in practice. The study will evaluate barriers to implementation and suggest best practice application.