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csm_digitalisierung_hotel_tang90246-123RF_2d95e9021f[1]

Since 2003, a standard questionnaire is being used in Switzerland for the analysis of the distribution landscape in the hotel industry allowing to monitor the evolution of hotel distribution channels over time. In 2012 the same approach was used for a survey in Germany, Austria and Switzerland. For the present study, a modified version of the questionnaire developed for the hotrec distribution study 2016 will be used for the present survey.
Due to time and financial reasons, the collection of data will be done online and the establishments will be contacted by email, newsletter or eventually links on websites of the member associations. The online questionnaire is managed by the Institute of Tourism (ITO), whereas individual hotel associations of hotrec will conduct the administration of the survey (i.e. mailing). During this communication phase, the hotrec office will coordinate the activities in the member countries.