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Informations complémentaires

Conférencier·ère
Zhan Liu, Nicole Glassey Balet, Anne Le Calvé
Nom du congrès, lieu et date
65th AIEST Annual Conference 2015, Lijiang (China) du 23.08.2015 au 27.09.2015
Contact
Liu Zhan
Extrait

Switzerland is one of the most desirable European destinations for Chinese tourists, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. The goal of this research is to understand Chinese tourists’ behaviors and patterns in Switzerland by adopting a linked data approach on Sina Weibo, and to design a decision support system based on the findings.