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A touristic service or product acquires value once the client perceives the benefits of it. Today, most of these salient attributes are perceived during the touristic experience itself, when the process of service co-creation occurs between the client and the service provider. As a result, when designing a touristic experience, the full scope of cultural, operational, and experiential contexts from the perspectives of both the service provider and the client is needed.

At the HES-SO Valais-Wallis, tourism students learn to design touristic products and services based on ethnomethodology and theater re-enactment. This service design methodology has been developed at HES-SO.

Each student works in team on a project proposed by with a public or private partner. At the end of the module each group of students will be able to produce its own design of touristic service/product.