Experiencing Switzerland differently, a new brand of tourism
Experiencing Switzerland differently, a new brand of tourism
Back to the previous page
Wednesday 21 February 2018 13:44
From designing a watch, controlling the ski slopes on a snow grooming machine or learning how to play the Alphorn…. Like AirBnB, now offering “local” and “authentic” activities, Switzerland Tourism promotes experiential tourism.
Professor Emmanuel Fragnière, Design Lab Manager, answers in 15 Minutes on RTS La Première.