European Hotel Distribution Study 2018 (by HOTREC & HES-SO Valais-Wallis)
European Hotel Distribution Study 2018 (by HOTREC & HES-SO Valais-Wallis)
HOTREC, the European umbrella association of hotels, restaurants and cafés, conducted together with the University of Applied Sciences of Western Switzerland Valais (HES-SO Valais-Wallis) its biennial study on the European hotel distribution market. Results, based on observations from over 3400 hotels across Europe, show that the dependency of hotels on online platforms continues to increase, while the share of direct bookings decreases:
See the report below or infographics.