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The goal of the current project is to understand how TrekkSoft may enhance its online selling processes and features for suppliers of the tours and activity market with the use of recommender systems. The work should produce a general analysis of the ecommerce context of the tourism sector and demonstrate the possibilities for individualizing and optimizing the online selling process in the tours and activity sector. On the basis of the specific industry case TrekkSoft, user requirements must be defined, and the best-known recommender techniques should be then proposed to meet the needs of this specific scenario.
As an important goal of this check, components of a CTI project will be proposed to address the development of a recommender system as described above, after the successful completion of the evaluation financed by the innovation check.